UEA Presents…..

For 2017 the University of East Anglia is bringing its world-leading research and academic experts to the Royal Norfolk Show. The drop in schedule of short interactive talks and hands-on demonstrations is open to everyone, and no prior knowledge is necessary. Stand: 181, Avenue 6 (opposite the Grand Ring)

You can also find out more about working with UEA, including accessing funding, research expertise, and recruiting talented students and graduates.

East Anglian Film Archive

There will be rolling footage throughout both days from the East Anglian Film Archive. Drop in to enjoy vintage recordings from the Royal Norfolk Show of yesteryear, as well as footage of UEA being built and Royal visits to the campus.

WEDNESDAY 28 JUNE

10-10:30am ‘Boredom, imagination and creativity’ – Dr Teresa Belton

We often feel as though we must do everything in our power to prevent ourselves from being bored, but what if boredom could help us to tap into our innate creativity?

Come and explore this idea with Dr Teresa Belton, whose research on the topic (interviewing authors, artists and scientists, such as Meera Syal, Grayson Perry, and Prof Susan Greenfield) has received national and international media attention.

11-11:30am ‘The dementia timeline’ – Prof Michael Hornberger, Prof Eneida Mioshi, Dr Lee Hooper

Dementia is one of the major medical and healthcare challenges of our time (the number of people living with the condition is set to triple over the next 30 years) but has historically been underfunded and under-researched. UEA is at the forefront of cutting edge, interdisciplinary research into the prevention, diagnosis, and possible treatments for dementia.

Our panel of experts from Norwich Medical School and the School of Health Sciences will discuss their current work, which runs across the whole dementia ‘timeline’, from early signs and detection of the condition, through to care and post-diagnosis support for both patients and their families, plus they will take part in a question and answer session – so don’t miss the opportunity to find out the latest information about dementia and have your questions answered.

12-12:30pm ‘Operation WALBEA – What the Americans left behind in East Anglia’ – Dr Derwin Gregory

During the Second World War, Norfolk and other East Anglian counties hosted the ‘friendly invasion’ of the US Army Air Force. This had a major impact on the local community, introducing new influences like big band music, peanut butter, jitterbugging and Coca Cola.

Join us at this interactive session to learn about some of the objects that the Operation WALBEA team (including UEA researchers and students, local history societies and army veterans) have discovered on their archaeological digs at sites across Norfolk and Suffolk, and what this tells us about how the GIs lived, what they ate and drank, what illnesses they were treated for and what products they used in their everyday lives.

1:30-2pm ‘Who buys my food?’ – Prof Andrew Fearne in conversation with Lawrence Frohn, Business Manager at Hillfarm Oils

If you’re a local food producer or supplier and want to learn more about how to better understand and reach your customers, this session will give you the lowdown on how Hillfarm Oils – the original producer of cold-pressed rapeseed oil – has worked with Norwich Business School at UEA to do exactly that.

The ‘Who Buys My Food’ project uses shopper insight data from a range of sources, including Tesco Clubcard loyalty cards, surveys, focus groups and checkout scanners, to better understand the purchasing behaviour of specific shoppers and the factors that affect their decision-making process, such as brand awareness, product positioning, and price promotions.

Whether you’re looking for inspiration for your business, or just want to hear the story of how to build a successful regional brand, this conversation is sure to entertain and educate.

2.30-3pm ‘Bio-batteries: generating clean energy from bacteria’– Prof Julea Butt

With global battery markets expected to reach $86.6 billion by 2018, environmental concerns around their production and disposal are growing. Biochemical scientists at UEA are helping to understand how clean energy may be generated with help from a surprising source – bacteria.

Join this interactive showcase and explore how electrons are moved from the inside to the outside of bacteria so that they generate electricity – something that could provide alternative solutions to powering the world’s technology. Discover how the design of bespoke proteins can improve microbial fuel cells for sustainable electricity production.

3:30-4pm: ‘Murder on the Norfolk Coast’ – a preview of the Noirwich Crime Writing Festival – Henry Sutton

Join author Henry Sutton (aka Harry Brett) and guests for a very different perspective on the county, in this exciting preview of this year’s Noirwich Crime Writing Festival, which takes place from 14-17 September.

THURSDAY 29 JUNE

10-10.30am ‘Valuing our water: the Anglian Centre for Water Studies’ – Dr Vittoria Danino

Already one of the driest places in the UK, forecast to have one of the highest levels of population growth with an economy highly dependent on agriculture, East Anglia faces some specific challenges in ensuring a sustainable supply of water into the future.

The Anglian Centre for Water Studies is a partnership between Anglian Water and UEA. The Centre seeks to ensure the independent research done by UEA informs business outcomes, policy and underpins research and innovation.

Join this discussion to hear how the Centre will respond to these challenges by developing new technologies, increasing our understanding of climate change and how to mitigate the impact on the water available to us, and how as a society we value and use water.

11-11.30am ‘The role of churches in the growth of Norwich’ – Dr Sandy Heslop

Fifty-eight parish churches are known to have once stood within the walls of medieval Norwich.

Researchers at UEA have been exploring and analysing the artistic, cultural, and social importance of these medieval parish churches hold in Norwich, England and beyond.

Join this interactive session to explore the development of Norwich’s urban and religious landscapes and understand the interaction of parishes and their influence in the urban growth of the city.

In partnership with VisitNorwich, the Norwich Business Improvement District, and the Norwich Historic Churches Trust, UEA has created the ‘Medieval Churches of the Cathedral Quarter – Norwich Walking Trail’, available to the public through free brochures and the ‘Discover Norwich’ app.

12-12.30pm ‘Pollinators in Peril’ – Dr Lynn Dicks

Wild pollinators are important to crop production and wild plant reproduction, and research at UEA is exploring how we can preserve this ecological function, as well as optimising it for agriculture.

This interactive talk will outline the risks of pollinator decline and its impact on the food chain, including foods we enjoy daily and some of our favourite foods that you might not expect. Find out how work with global brands is supporting this research and discover how what you are planning on eating for your lunch might affect pollinators.

1:30-2pm ‘Who buys my food?’ – Prof Andrew Fearne in conversation with Lawrence Frohn, Business Manager at Hillfarm Oils

If you’re a local food producer or supplier and want to learn more about how to better understand and reach your customers, this session will give you the lowdown on how Hillfarm Oils – the original producer of cold-pressed rapeseed oil – has worked with Norwich Business School at UEA to do exactly that.

The ‘Who Buys My Food’ project uses shopper insight data from a range of sources, including Tesco Clubcard loyalty cards, surveys, focus groups and checkout scanners, to better understand the purchasing behaviour of specific shoppers and the factors that affect their decision-making process, such as brand awareness, product positioning, and price promotions.

Whether you’re looking for inspiration for your business, or just want to hear the story of how to build a successful regional brand, this conversation is sure to entertain and educate.

2:30-3pm: ‘I didn’t know my hospital did that! Research at the Norfolk and Norwich University Hospital’ – Prof Alastair Forbes

We all know our local hospital as a place to turn to in an emergency, where babies are born, and where we are referred to for tests or operations by our GP, but many of us are unaware of the research that is undertaken there, with pioneering medical discoveries happening right on our doorstep.

Join Chief of Research and Innovation at the Hospital, Prof Alastair Forbes, to find out about some of the Hospital’s key areas of research, and how it works with other Norwich Research Park institutions, including the new Quadram Institute, which is dedicated to exploring the relationship between food, diet and health.